This is an introductory course covering the fundamental principles and concepts of marketing. Major emphasis is placed on the marketing mix and its strategic application to an increasingly complex business environment. In particular, the areas of product, promotion, price, and distribution are examined as they relate to the achievement of company objectives.
Armstrong, Kotler, Tifts, & Buchwitz. (2021). Marketing: An Introduction (Seventh Canadian ed.). Toronto: Pearson.
The Course Duration is 64 Hours
Course Homework Hours will be 10 hours per week approximately.
Teaching Methods will Involve Seminar Format, Lecture format and Laboratory Format depending upon the course demand
|Type of Assessment||Value|
|Assignments and Presentation||50%|
A Candidate has to attain a minimum score of 50% overall to ensure successful course completion