This course introduces the communications model and the complexity of the communication process. Students learn to apply effective business writing strategies and techniques in memos, e-mails, and letters, to express good news, bad news, and persuasive messages. Letters and memos will be assigned in class, and completed within prescribed time limits. Students will use word processing software to compose, edit, and revise assignments. As well, students will learn and practice fundamental presentation skills, including the effective use of visuals and presentation software. Creating and maintaining goodwill with audiences is emphasized throughout the course.
Thill J.V, Bovee C.L and Cross A, Excellence in Business Communication. (6th Canadian edition) Pearson Troyka L.Q, Simon & Schuster Handbook for Writers (6th Edition) Pearson
The Course Duration is 64 Hours
Course Homework Hours will be 10 hours per week approximately.
Teaching Methods will Involve Seminar Format, Lecture format and Laboratory Format depending upon the course demand
|Type of Assessment||Value|
|Writing Process Assignments: Chapter assignments focusing on various aspects of the Three-Step Writing Process will be used to evaluate effective communication skills, including grammar, punctuation, word usage, tone, etc.||25%|
|Presentation (s): A student-selected topic will be presented orally and accompanied by PowerPoint designed by the students to augment the topic. The presentation will adhere to and be evaluated upon specified criteria.||25%|
|Informal Informational Report: Includes 5% for memo proposal||35%|
A Candidate has to attain a minimum score of 50% overall to ensure successful course completion